Urban fashion trends have been around for the better part of a decade, and they don’t show any signs of going anywhere to soon. Instead, they seem to simply evolve; from the bright colors and bling bling accessories of the hip hop style to a more understated and profession urban fashion trend of today. When urban style first met hip hop culture in the 1980’s, the trend leaned toward bright, bold attention-getting garb that was particularly enticing to the African American and Latino cultures. Today, youth from all cultures are discovering the attraction of current urban fashion trends, as a way to break with the mainstream fashion with this teen fashion design and still fit in well in the academic and professional world.
Characteristics of Urban Style The urban fashion trends of today lean toward comfortable style with a touch of spirit. Bright colors and tailored pieces with a cleaner, more professional look have come into vogue. While flashy jewelry is still worn by some, others have moved away from these sorts of urban fashion trends to protest the materialism that the looks suggest. The designer labels that used to be a must in urban fashion trends are not as important as they used to be, and some of fashion followers even find them a pretentious reminder of days gone by. Instead, urban outfitters are looking for separates that are basic, inexpensive and fit well.
The Rise of Celebrity Wear Many celebrities have jumped on the bandwagon of urban fashion trends by offering their own lines of this clothing. Kimora Lee Simmons came out with the Baby Phat brand that is popular in many specialty boutiques and department stores right now. Russel Simmons introduced Phat Farm, Diddy offers Sean John and Damon Dash and Jay-Z offer Rocawear. This has become a popular urban fashion trend that many youngsters have joined, since they were familiar with the names behind the lines long before the clothing ever came into vogue. However, it isn’t cheap to boast a celebrity name on your clothing tag, so get ready to spend a hefty amount to dress like your favorite stars.
Urban fashion trends have come and gone over the past decade or two, but on thing is for sure. This fad has become more than just a fad; it is an entire culture and way of life for many of our youth today. Whether you like the urban fashion trends or would prefer to see them run their course, it appears that this style is going to be around for a good long while.
In urban fashion there are many trends and fads. For years baggy jeans were extremely popular. Since the 90s have past that style has all but faded. Even further back in the 80s bright colors were in style. You would see people wearing multi-colored striped hats and purple track jackets.
One aspect of urban fashion that has always been around and if things continue to go the same way, will always be around. That is of course expensive jewelry. Whether it is Mr. T with his heavy gold chain that looks thick enough to tow a boat with or lil john and his iced out grill. Rappers, hip-hop enthusiasts and the street wear crowd have always placed much emphasis on ice and bling. You’d be hard pressed to find a successful rapper that doesn’t have a few grand of jewelry on him at any given time.
What does change is the type of jewelry. In the 80s and early 90s gold chains was quite prominent. Silver had its phase. Then ice started to get big (diamonds and silver sometimes platinum).
Watches on the other hand did not have a phase. They come in and out. Always present, but a huge influence one generation and a simple accessory the next.
In the mid 2000s watch wearing was at a low. So in 2007 Flud came on the scene with the intention to “bring the watch back to its rightful place as one of the ultimate accessories.” Two and a half years later, flud is saleing like crazy and celebrities such as T.I. and Kanye West are wearing infamous, stylish watches.
Much older in the game is G-Shock watches. Everybody has them. More Celebrities than can be counted have wearn them. G Shock is part of the contribution that kept watches on the map for so long.
Thanks to these companies, people are starting to give the recognition to watches that they deserve again. In a year or so, the watch may be considered the most important accessory.
A distinctive style of dressing originated among the African American youths centering the cities of Los Angeles, New York City, Philadelphia, Detroit, Atlanta, Virginia etc. This style of dressing is known as the Hip Hop fashion or the urban fashion. Urban fashion, as we know it today is not the product of one single city, but all the cities have added some flavor of their own to make it popular. In general, this fashion is closely related to the expressions and the attributes of the hip hop culture. Urban fashion has evolved with the passage of time and it has made its own mark in the fashion world. In the present times it is accepted and followed by people of all ethnicity.
In the 1990s, Tommy Hilfiger was one of the most celebrated and prominent brands regarding sportswear though other brands like Nautica, DKNY, Calvin Klein etc were also popular. When Snoopy Doggy Dogg, the famous American rapper wore a Hilfiger sweatshirt during his performance on Saturday Night Live, all the stocks of that particular shirt were sold out the very next day from the New York City stores. This incident clearly shows the popularity of urban fashion among the American youth population.
The first one to set the trend of the emerging hip hop fashion is Karl Kani. He started a completely new fashion movement by combining his passions, and thereby he was followed by many fashion designers in the near future. In the late 90s many hip hop artists launched their own fashion labels and clothing lines, for instance, Russell Simmons (Phat Farm), Diddy (Sean John), 50Cent (G-Unit Clothing) etc. This fashion genre has been dominated by the upcoming urban clothing lines and will continue to do so.
However, nowadays in the world of the hip hop fashion there has been a resurgence of the old fads with the emerging new ones. In the last few years of the last decade music artists popularized the trend of getting tattoos all over the body. Tygart, Soulja Boy etc are some of the typical examples. Though tattoos have been much common in the film industry, but it has never been of much importance in the hip hop industry.
In spite of its huge popularity, the urban fashion had to face much criticism from the commentators of both the inside and outside communities, regarding the cost of the accouterments of this specific fashion. Some even expressed disappointment regarding expensive hip hop or urban fashion brands in several magazines.